People · Tourism · Friendship

Major Tourism
Award

A tribute to those who make our tourism industry great.

For more than two decades, the Skål International Málaga-Costa del Sol Major Tourism Award has recognised individuals, institutions or organisations who have made an exceptional contribution to the development and prestige of tourism, culture and society in our local area.

NEXT EDITION · 28th

CaixaBank Soho Theatre

Art, culture and tourism with a Malaga flavour.

18 February 2027
8.00 pm

Almodóvar Estate
Málaga

The CaixaBank Soho Theatre is to be presented with the 28th Skål International Málaga-Costa del Sol Tourism Award, in recognition of its extraordinary contribution to promoting our city’s culture and tourism.

Teatro del Soho CaixaBank, the next recipient of the 28th Importante Tourism Award

Hall of Fame

A look at the people and organisations that have left their mark on our tourism industry.

View all editions →
Presentation of the 27th Major Tourism Award to the Unicaja Foundation
XXVII ·
2025 Award

Fundación Unicaja

Its contribution to the cultural, social and economic development of the province of Málaga and Andalusia.
The Consular Corps of Málaga during the presentation of the 26th Important Tourism Award
XXVI ·
2023 Award

Consular Corps of Málaga

Its historic contribution to the development of tourism, hospitality and the international profile of the Costa del Sol.
Arturo Bernal Bergua at the presentation of the 2018 Major Tourism Award
2018 Award

Arturo Bernal Bergua

His work as head of the Costa del Sol Tourism and Planning Authority, a public body responsible for promoting tourism in the Costa del Sol region.

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A historical photograph of Skål Málaga-Costa del Sol in its early years

History of the award

An accolade with deep roots and a vision for the future.

The Tourism Excellence Award was established with the aim of recognising the work of individuals, institutions and organisations which, through their efforts and commitment, have contributed to the growth and prestige of Málaga as a leading tourist destination.

Since its earliest editions, this award has become one of Skål International Málaga-Costa del Sol’s most emblematic traditions, reflecting the values of friendship, professionalism and service that inspire our association.